Thursday, June 15, 2006

Corporate Blogs

I read a Corporate Blog regularly. It’s about a new economy company. They are consultants who help in off shoring for US clients in India.
In this blog, they have analytic experts explaining mathematical models on customer abandonment and much more. Service level models are discussed and staffing decisions are taken based on these models. Industrial Engineering philosophies are now routinely used by consultants while discussing offshore call centre benefits. Given that personnel are the major operational cost in most offshore processing units, even a small reduction could mean significant gains.

The blog discusses various research projects and has subtle advertising hints to contact the consultants. I wonder how many hits actually convert to productive man hours for them. Although I am a regular reader there, corporate blogs are good to discuss and learn but to use them as advertising tools is an innovative idea.